3D Secure (3DS)
A security protocol that adds an additional verification step during online transactions.
Explore key terms and acronyms related to product experience, digital experience, and e-commerce to enhance your industry knowledge and business strategies.
A security protocol that adds an additional verification step during online transactions.
Comparing two versions of a webpage or ad to determine which performs better.
A performance-based marketing strategy where partners earn a commission for driving sales.
An Amazon Seller is a third-party business or individual that sells products directly to consumers through Amazon’s marketplace.
An Amazon Vendor operates under a first-party (1P) relationship, selling products directly to Amazon, which then acts as the retailer.
The process of detecting outliers in a dataset to maintain consistency and improve data accuracy.
A technical connection that enables automated data exchange between marketplaces, ERP systems, and other tools.
Automated processes that ensure product data passes through defined approval steps before being published.
The study and creation of computer systems designed to replicate the human mind’s problem-solving and decision-making abilities.
Artificial Reality, also known as Augmented Reality (AR), involves overlaying digital elements such as images, text, or 3D objects onto the real world using compatible devices.
A unique identifier for Amazon products.
Product characteristics such as size, color, and material.
Automating machine learning tasks from data preparation to deployment, designed to simplify complex processes for non-technical users, enhancing prediction accuracy while saving time.
E-commerce transactions conducted between two businesses.
A digital platform where businesses trade products or services with other businesses.
E-commerce transactions between a business and individual consumers.
A platform where businesses sell directly to individual consumers (e.g., Amazon, Walmart).
The process of handling orders for items that are temporarily out of stock.
Best of Breed refers to choosing the best solution for each specific function rather than relying on a single integrated system to manage multiple tasks.
Black Friday is one of the busiest shopping days globally, during which businesses offer significant discounts to attract more customers and boost sales.
BOPIS (Buy Online, Pick Up in Store) allows customers to place orders online and conveniently collect them from a physical store location.
The percentage of visitors who leave a website after viewing only one page.
Brands are products or services that embody a company’s unique identity, defined by elements such as name, logo, design, and overall customer experience.
A hierarchical path showing the user’s location within the website.
Brick-and-mortar refers to businesses that maintain a physical storefront or location for in-person customer interactions and sales.
The ability to modify multiple product entries simultaneously to improve efficiency.
Transactions where consumers sell directly to other consumers via platforms like Etsy or eBay.
A prompt that encourages visitors to take a specific action.
Connecting the OMS to shipping carriers like UPS, FedEx, or DHL for automated label generation and tracking.
When a customer adds products to their cart but leaves without completing the purchase.
A law regulating data privacy rights for California residents.
A network of servers that delivers content quickly by distributing it closer to users.
The series of steps a customer follows to complete a purchase.
A sustainable business model designed to minimize waste by reusing, repairing, and recycling products and materials throughout their lifecycle.
A scalable hosting solution that offers improved performance and flexibility.
The strategic grouping of warehouses to optimize delivery time and reduce shipping costs.
The percentage a marketplace charges sellers for each sale.
An approach where a business integrates the best individual services from multiple vendors to build a customized and flexible online store solution.
Combines eCommerce with communication technologies, enabling brands and retailers to engage with customers through channels like messaging apps, chatbots, and voice assistants.
The percentage of website visitors who take a desired action, such as making a purchase.
A system designed to manage customer interactions, improve relationships, and enhance sales efforts.
A system designed to manage customer interactions, improve relationships, and enhance sales efforts.
Encouraging a customer to purchase complementary products.
The overall perception formed by a customer’s interactions with a business across all touchpoints and channels.
The entire process a customer goes through from discovering a product to making a purchase and beyond.
The total revenue a business expects from a customer over their lifetime.
A self-service interface where customers can track their orders and manage returns.
Strategies aimed at keeping existing customers loyal to the brand.
A public feedback system that allows buyers to rate and review products and sellers.
An annual online shopping event held on the Monday following the U.S. Thanksgiving weekend, known for exclusive digital deals and discounts.
A system that organizes, stores, and distributes digital files like images, videos, and documents.
The process of matching data fields from one system to another to enable accurate data flow.
The process of distributing product information to various sales channels from a centralized system.
An AI method inspired by the structure and function of the brain, allowing computers to identify complex patterns and make predictions based on data such as images, text, and sound.
Digital Product Passports (DPP) are digital records that provide transparent and essential information about a product, including its entire value chain, from production to disposal.
The online representation of a product, including its description, images, and reviews.
The process of using digital technologies to reshape a business’s culture, processes, and customer experiences to adapt to evolving market conditions and business needs.
A business model where brands sell directly to consumers without intermediaries.
A unique code that customers can use to receive discounts on their purchases.
Businesses or entities that purchase products from manufacturers and resell them to retailers or directly to customers for a profit.
A fulfillment model where the retailer sells products without holding inventory, relying on suppliers to ship directly to customers.
A pricing strategy that adjusts product prices based on demand, competition, or market conditions.
The buying and selling of goods or services over the internet.
A software solution that allows businesses to build and manage their online stores.
A barcode format widely used in Europe for product identification.
Promotional campaigns sent via email to engage customers.
Software that centralizes and manages business processes such as finance, inventory, and HR.
The projected date when a shipment is expected to arrive.
A first-party marketplace is an eCommerce model in which the marketplace owns the inventory and operates as the primary retailer.
A limited-time discount event designed to boost sales.
Offering multiple delivery choices such as same-day delivery, scheduled delivery, or eco-friendly options.
A minimum order value required for customers to qualify for free shipping.
A warehouse where products are stored, packed, and shipped.
European Union law on data protection and privacy.
Generative AI is a type of artificial intelligence designed to create original content, including text, images, audio, and even video, based on provided data and prompts.
Greenwashing is a misleading marketing practice where companies exaggerate or falsely claim to be environmentally friendly to attract eco-conscious consumers.
An e-commerce architecture that separates the front-end presentation layer from the back-end functionality.
A platform that combines elements of both B2B and B2C, allowing businesses to sell to both groups.
Hybrid shopping blends offline and online channels, allowing customers to effortlessly browse, purchase, and return products across both platforms.
Partnering with social media influencers to promote products.
The process of tracking and controlling stock levels.
Ensuring product stock levels are updated simultaneously across all sales channels.
An organized collection of helpful articles and guides for customer self-service.
A targeted web page designed to convert visitors into leads or customers.
Large language models (LLMs) are advanced AI systems that process vast amounts of internet data using specialized accelerators. Examples include GPT, PaLM, LLaMa, and Claude.
The final step of the delivery process from the local distribution center to the customer’s doorstep.
The practice of improving product listings to increase visibility and sales.
A real-time messaging tool that helps customers interact with support agents directly on the website.
Adapting product information to suit regional language, cultural differences, and local regulations.
The creation of computer systems that independently learn and adapt through algorithms and statistical models.
A manufacturer is a business that produces goods in large quantities, typically to supply wholesalers, distributors, retailers, or directly to consumers.
The lowest price a retailer is allowed to advertise for a product as set by the manufacturer.
An online platform that connects multiple sellers with buyers.
A business account that allows sellers to accept payments online through the marketplace.
The entity responsible for processing transactions, managing refunds, and handling taxes.
The recommended selling price set by the manufacturer.
A type of marketplace where multiple independent sellers list their products or services.
Multichannel commerce is a strategy where businesses sell products across multiple sales channels, such as physical stores, websites, mobile apps, and social media platforms, to reach a broader audience.
A strategy that integrates multiple sales and communication channels to provide a seamless customer experience.
An omnichannel customer experience is a fully integrated strategy that ensures a seamless and consistent customer journey across all channels, connecting both online and offline touchpoints.
A system that tracks orders from placement to delivery, ensuring seamless communication between sales channels, warehouses, and logistics providers.
A streamlined checkout process that allows returning customers to purchase with minimal steps.
The user-facing website where customers browse and purchase products.
Open-source AI models promote collaboration and innovation by allowing customization, though they may also introduce potential security and liability risks.
The process of combining multiple marketplace orders into one streamlined workflow for easier fulfillment.
The process for resolving issues related to product quality, delivery problems, or refunds.
The complete process of receiving, processing, and shipping orders to customers.
The end-to-end management of an order from creation to delivery and potential returns.
Automatically directing orders to the most suitable warehouse, fulfillment center, or supplier based on location, stock availability, and delivery timelines.
Notifications sent to customers during key stages of the fulfillment process (e.g., order confirmation, shipment dispatch, delivery).
The process of tracking an order's status from placement to delivery.
A service that securely processes credit card and digital wallet transactions.
A company that handles the back-end processing of online transactions.
Security standards designed to ensure safe card transactions.
A platform where individual consumers can sell products or services directly to other consumers (e.g., Etsy, eBay).
The process of selecting products from warehouse shelves and preparing them for shipment.
A system designed to centralize, manage, and distribute product data across various channels.
A digital advertising model where advertisers pay for each click on their ads.
A document that explains how customer data is collected, used, and stored.
Grouping related products and selling them as a package.
The complete collection of products offered in an online store.
A Product Cloud is a SaaS solution designed to manage the entire product lifecycle, ensuring seamless and engaging omnichannel experiences across all customer touchpoints.
The process of enhancing product information with additional attributes, descriptions, and media.
Product discovery is the process through which customers find and explore products across various channels or platforms, often guided by search, recommendations, or browsing.
Product experience refers to the interactions a customer has with a product, shaping their overall perception and influencing their customer journey.
A product experience strategy focuses on delivering exceptional product interactions across all touchpoints, enhancing customer satisfaction, driving growth, and aligning with organizational objectives.
Product Experience Management (PXM) is a strategic approach that focuses on managing and enhancing a customer’s experience with a product by delivering engaging, consistent, and personalized product content across multiple channels.
A structured file containing product information that is uploaded to a marketplace.
Product Lifecycle Management (PLM) is a strategic approach that businesses use to manage a product’s entire lifecycle — from initial concept and design to production, distribution, and eventual retirement.
A product page is a dedicated web page on an eCommerce site that provides detailed information about a specific product, including its features, price, images, and purchasing options.
A pre-defined structure for entering product details in a consistent format.
Different versions of the same product (e.g., color, size).
The skill of prompt engineering involves creating precise, well-structured prompts to effectively guide large language models in producing accurate and desired outputs.
Reckless consumerism refers to excessive and irresponsible purchasing behavior, where people prioritize acquiring products and services without considering the environmental and societal impact.
The procedure for reimbursing customers for returned or defective products.
Advertising campaigns that target users who previously visited the website.
Resale markets consist of wholesalers, retailers, distributors, and individuals who purchase products with the intent to resell them to consumers.
A web design approach that ensures websites function well across different devices.
Retail channels refer to the various outlets or platforms through which customers purchase products, including physical stores, online marketplaces, mobile apps, and social media platforms.
A retailer is a person or business that buys products in bulk from wholesalers or manufacturers and sells them in smaller quantities directly to consumers.
Guidelines that explain how customers can return purchased products.
A return rate is the percentage of purchased products that customers return to the original point of sale.
A payment structure in which the platform takes a percentage of each sale made by vendors.
The management of product returns, including inspection, restocking, or disposal.
Extra inventory held to prevent stockouts during unexpected demand spikes.
A dedicated dashboard where marketplace vendors manage their inventory, pricing, and sales.
A feedback mechanism that allows customers to review sellers based on their experiences.
The process of improving a website’s visibility on search engines.
The average length of time a visitor spends on the site.
A company that handles the transportation of goods (e.g., FedEx, UPS, DHL).
Geographic regions that determine shipping costs and delivery times.
A website feature that enables users to quickly locate specific content, products, or information by entering queries into a search box.
A unique code used to identify individual product variations.
Dividing a customer’s order into shipments from multiple warehouses to speed up delivery.
The process of restocking inventory based on predefined thresholds or sales forecasts.
The process of establishing new supplier relationships by gathering essential data, streamlining communication, and efficiently managing supplier information.
An individual or company that provides products or services required for another organization’s operations or production processes.
A network of people, organizations, resources, and processes involved in the production, distribution, and sale of a product or service.
Selling products and services in a way that minimizes environmental harm and maximizes positive social impact.
The process of distributing content, products, or data across multiple channels to expand reach, enhance visibility, and engage a broader audience.
A structured system for organizing product data into categories and hierarchies.
Legal agreements that outline the rules for using an e-commerce website.
A third-party (3P) marketplace is when a brand sells its products directly to consumers through a retailer’s platform, with the retailer acting as an intermediary.
A strategy where discounts are applied based on order quantity or purchase amount.
Time to market (TTM) refers to the period it takes to develop a product, from the initial idea to its availability for sale in the market.
The process of replacing sensitive card information with a secure, random token to prevent fraud.
A unique identifier for tracking the shipment's progress.
A barcode standard used for tracking products in stores.
Encouraging a customer to purchase a higher-end product than the one they are considering.
The overall experience a visitor has when interacting with an e-commerce site.
The visual layout and interactive elements of an e-commerce site.
Photos, reviews, or videos created by customers to showcase their purchases.
A value chain is the series of activities a business undertakes to create and deliver a product or service, from initial conception to when it reaches the customer.
The process of adding new sellers to the marketplace, including registration, product uploads, and compliance checks.
Voice search is a technology that enables users to search the internet or interact with devices by speaking commands or queries, rather than typing them.
Inventory limits allocated to specific warehouses to manage stock distribution.
Automating repetitive data entry, enrichment, or publishing tasks within the PIM system.
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